This approach is very user-friendly, mainly because it does not prohibit any foods and, as long as you keep your daily caloric intake below your individual threshold, you’ll lose weight. Noom claims 84% of its customers completed the plan, most of them losing 1 to 2 pounds per week. After reading hundreds of customer reviews, we believe this claim to be pretty accurate.
If you’ve been eating fast food for years, get real about your approach: You’re probably not going to stick to an organic, gluten-free, paleo overhaul for very long. "You want to change as little as possible to create calorie deficit," says Dr. Seltzer, who insists the best way to support sustainable weight loss is to incorporate small changes into existing habits. So instead of giving up your daily BLT bagels in favor of an egg-white wrap, try ordering your sandwich on a lighter English muffin. Or say you eat a snack bar every afternoon: Swap your 300-calorie bar for a 150-calorie alternative. "Your brain will feel the same way about it, so you won’t feel deprived," he says.