If you’ve been eating fast food for years, get real about your approach: You’re probably not going to stick to an organic, gluten-free, paleo overhaul for very long. "You want to change as little as possible to create calorie deficit," says Dr. Seltzer, who insists the best way to support sustainable weight loss is to incorporate small changes into existing habits. So instead of giving up your daily BLT bagels in favor of an egg-white wrap, try ordering your sandwich on a lighter English muffin. Or say you eat a snack bar every afternoon: Swap your 300-calorie bar for a 150-calorie alternative. "Your brain will feel the same way about it, so you won’t feel deprived," he says.
Because of its focus on frequent meals, portion control, mindful eating, proper hydration, and exercise, the company claims (and some studies show) you’ll lose between 8 to 13 pounds in the first phase, and an average of 1 to 2 pounds per week. After reading client testimonies posted on the web, we feel these numbers to be fairly accurate of South Beach Diet’s effectiveness.